Meet Our


Obok offers a proven approach to company and leadership success. No one else offers a more comprehensive method that teaches you how to make better decisions, get better results and become a better leader.

When you choose to work with us, you gain access to a vast range of experience, insights and wisdom from respected industry experts so you can make better decisions — and get better results.

Our team will challenge your approach and spark innovative thinking to optimize your business and activate new ideas for personal development.

Alison Hulshof

Founder and CEO

Jason Headlee

Executive VP

Val Headlee

Executive VP

Mike Hulshof

Business Manager

Lori Bartels

Project Coordinator

Kristjana Hillberg

Strategic Media Director

Caitlin Eigenberg

Project Manager

Michael Bruggeman

Director of Communications

Rob Vande Lune

Project Manager

Nat Eastman

Project Manager

Stacy Smith

Director of Operations

Laurie Rahn


Mandy Post

HR Department

Rachel Goulet

Operations Specialist